Analysis Of The Tower Bridge Organisation Tourism Essay

Analysis Of The Tower Bridge Organisation Tourism Essay This report will be divided into 5 sections. In the first section I will be describing the function of the company and the product it provides for its customers. The second section will provide an overview of the economics of the business and competition. The third section will describe the management structure at the company. The fourth section will provide both the PEST and SWOT analysis. Finally I will reflect on my time as a tourist guide, describe the job role and give my impressions of the company. Describing the company and what it offers Tower Bridge is a municipal enterprise owned, funded and managed by the City of London Corporation who are the local Government body responsible for the financial square mile. The City of London is therefore responsible for all commercial and operational matters relating to Tower Bridge. Funding of the enterprise comes from a long standing trust. Description of the company London Tower Bridge is located in the heart of London and is very close to Londons transport infrastructure and world famous historical sites such as; the Tower of London and HMS Belfast. It is a well known bridge that has become an iconic figure of London, spanning the River Thames, and is within walking distance of Londons other famous attractions such as the Globe Theatre and Tate Modern. Originally built in 1894 to ease traffic congestion on London Bridge and designed to allow access to large ships to the pool of London, it was subjected to a major conversion to become a tourist centre in the 1980s. Tower Bride is therefore both a monument to Londons past and a successful tourist attraction. The main offering is the Tower Bridge Exhibition which allows visitors to enter inside the Bridge allowing access to the High Level walkways with uninterrupted views across the city. This provides a unique selling point with which to market itself and provides a memorable and emotional experi ence for visitors. The tour also allows visitors to see the Victorian engine rooms from which the bridge used to be powered by. The company also offers corporate entertainment packages and a popular gift shop for visitors. Entry prices are at an affordable rate and for viewing pleasure, the Exhibition comes equipped with interactive screens, sliding window panels for better picture quality and excellent graphics on their giant screens. One of the most important features of Tower Bridge is its bascule mechanism system, which rises around 1000 times a year and is still in function to this present day. Bridge openings are very popular with the public and are part of its attraction and allure to tourists. This particular bridge is the only bridge in the world of its type that opens and closes. Market and competitors Another historical attraction within the same vicinity as Tower Bridge is the Tower of London, which often competes with Tower Bridge as people tend to mix up the two because the structures are quite similar and this may sometimes lead to confusion. Moreover, the Tower of London was famous in Britain and around the world during World War 2 as an iconic landmark. Inevitably overshadowing Tower Bridge. Nonetheless the Tower Bridge is central to Londons historical heritage as a major commercial port. London has many other attractions including: the London eye, which can have up to 10,000 visitors every day and even the London Bridge Experience which opened in 2008. The Tower Bridge Exhibition has grown steadily since opening in 1984, with last year being its most successful in terms of financial surplus and numbers of visitors. With a small marketing team and budgets, Tower Bridge Exhibition relies heavily on organisations such as Visit Britain/London to document trends in visitors. Tow er Bridge Exhibition targets throughout the year a very broad area including both the European and domestic markets. Within the domestic markets educational groups are also targeted but equal importance is placed on family groups. Advertising normally occurs through specialised magazines, in particular publications like the Times Educational Supplement or via websites such as www.vistislondon.co.uk where costs are generally lower then other mass media options. Trade shows are attended such as World Travel Market where the exhibition is promoted to a range of tour and group organisers and databases are created for direct mail campaigns. Tower Bridge Exhibition has a unique relationship with its competitors, although in direct competition with one another, attractions within London work together along with Visit London to bring people to the area. Tower Bridge Exhibition has a list of distributors which in return for a discounted ticket rate sell tickets globally, however they also pr omote competitors. Other key stakeholders of Tower Bridge Exhibition are Local and National Government and the EU who and impose rules and regulations. The local community and response services, the Tower Bridge charitable trust, all visitors, the media, internal trade unions and employees are also key stakeholders. The cost of visiting the exhibition is  £7.00 per adult and  £3.00 per child (5-15) under fives go free, with a concession ticket costing  £5.00 and disabled guests getting in for free. Group discounts are available for 10 people or more and a promotion with Network rail allows 2 for 1 entry. Ad hoc promotions are run throughout the year targeting specific groups, for example the exhibitions 25th anniversary was celebrated by letting local residents in for 25p. Job role As a Customer Care Guide at the Tower Bridge Exhibition I had a fair amount of duties, roles and responsibilities which was based on the nucleus of customers and their safety along with their well being which meant constantly putting there needs and requirements first at all times. Furthermore, that meant me providing exceptional customer service and care at all times and making sure that the customers visit was as enjoyable and pleasant as humanly possible. With that in mind I would have to posses a certain degree of knowledge regarding the bridge and the local vicinity.  I would also be required to have a competent level of expertise relating to the bridges history, construction and design most notably for when  I am positioned inside the bridge and doing a position that entails doing speeches regularly. For positions like these  I must convey clear and precise information to the customers so that they are made aware of the process inside the bridge. In addition,  I would a lso need to be fully aware of all the processes of the bridge if say there was a fire or an evacuation  I would have to be mindful of the correct drills and steps that needed to be taken in order for a safe and secure evacuation to be achieved for all customers especially the disabled, elderly and those in a wheelchair. My duties included maintaining a high level of security for both the visitors and the exhibition items as well as always being on hand and available to interact and engage with visitors should they need or require any assistance or help from me at any stage during there visit. Moreover, if they had a query or wanted further information about the or the area. Management Structure A business structure is very important and every organization has its own structure. A company such Tower Bridge organizational structure is a hierarchical with a concept of subordination of entities that collaborate and contribute to serve one common aim. Most of the staff in Tower Bridge are all in the front office dealing the member of public and tourist, some have more interaction such as the Ticket Office and Customer Care Guides. The mangers Tower Bridge uses a functional structure which has the advantage of being easy to understand. The chain of command requires that an employee can report to one or more managers, but one manger such as Andy Nicholson, typically has more authority over the employee than their other manager(s). In Tower Bridge there are three mangers: one exhibition manager and two assistant managers. Having this structure means having layers of management that control the company by maintaining a high level of authority, with the power to make decisions concerning business activities. Employees such as customer care guide have limited authority to carry something out without prior approval. This organizational structure tends to focus on top-down management, whereby executives at the top communicate by telling middle managers, who then tell first level mangers, who then tell the staff what to do and how to do it. A limited number of employees report to a manager, who then reports to the next management level, and so on up to the Bridge Master or Tower Bridge Director. The managers needs to be responsible for motivating the staffs and ensuring that any formal systems and practices that are in place are not undermined in anyway. In theory the managers at Tower Bridge are responsible for the business performance, as well as maintaining high standards of service and health and safety. A functional structure of Tower Bridge can be illustrated by the following diagram:   The Managers are responsible for arranging shifts for their staff, creating promotional events and discount offers, deal with customer complaints, motivating staff, ensuring that staffs have the right uniforms, greeting customers and organising table reservations. PEST Analysis Political Political factors that may affect the ability of Tower Bridge to operate include government and City of London polices. In fact it seems unlikely that these will impact adversely on the attraction in the immediate future given its high profile and historic status. Cuts in public expenditure may lead to higher admission prices and less staff running the exhibition. As the government recent decision to cut funding to Visit Britain by 18% has big consequences for all London Attractions most specifically the smaller attractions such as Tower Bridge Exhibition who relay heavily on its services. Flight and bed taxes could deter visitors away from the city. Terrorism threats threaten the entire London tourism industry. Technology With more people using the internet, Tower Bridge Exhibitions will have to review its current website, as currently ticket purchases are too complicated. Advancements in ICT have meant that statistical data on tourist trends is now simpler to collect and more easily accessible through websites such as Visit Britain. Tower Bridge still has old and new technology some of the original hydraulic machinery is still remain as exhibition in the engine room nowadays they use electro-hydraulic drive that open the bridge up. Economic The main external forces (macro environment factors) that affect Tower Bridge Exhibition are economic and social factors. London is perceived to be an expensive place to visit, so the exhibition will need to provide better value for money. This is possible as at currently utilises only one third of available space. It will need to consider joint promotions with other attractions. Changes in interest rates at home cause fluctuations in disposable income meaning leisure activities are often put on hold, exchange rates and the strong pound against the dollar has seen a smaller spend per person from the important American market. Social Tower Bridge Exhibition relies heavily on family groups, so a decline in traditional family set ups will require Tower Bridge to re-think its family tickets prices. Over the recent years are has been a changes in holiday patterns with people now preferring city breaks and long weekends. Terrorist attacks also cause fluctuations in the market with people looking for safer destinations. SWOT Analysis Strength The business philosophy is not just about making money but emphasizes on educating and informing the public (particularly young people). On the towers walkways, there is a great view of London similar to the Millennium Wheel but not as detailed or exciting. Furthermore, on a positive note, this particular zone is free of congestion charge, which allows people to freely enjoy their journey over the bridge. Although the bridge is funded by the City of London council, it also makes a reasonable income by hiring the venue in the evenings for special occasions. Weakness Although it is an indoor attraction with a large view of London, a visit to Tower Bridge depends on the weather because the best sights are not always available due to the fact of the unpredictable British climate, for instance, on a rainy or overcast day, the views from the bridge can be very poor and distorted which could result in unhappy customers. What is more, London is an all-year-round destination so major attractions are not seasonal. Due to the fact Britain has such unpredictable weather, people usually carry sunglasses and umbrella because they never know what the weather can be like. This could have a bad effect and lead to a bad experience when coming to visit Tower Bridge on an unpleasant day. Firstly, the entrance to Tower Bridge Walkways is confusing for tourists who are unfamiliar with the area as there are no clear signs pointing in the right direction. Also, the journey to Tower Bridge is quite complicated if you have no knowledge of its whereabouts and may get los t. In addition, it is not pedestrian friendly as there tends to be lots of traffic and congestion upon entering the bridge. Secondly, in my opinion their main website is unappealing which doesnt help to attract or interest people into visiting Tower Bridge. This apparent weakness and flaw could have a bad impact on tourists who have never been to London, as the websites layout and structure does not represent or give Tower Bridge an acceptable status (more life and colour in the graphics required to attract online interest). On the other hand, their website has easy access to different links that also caters to childrens needs such as fun packs for childrens discovery which is fun as well as being educational at the same time. Furthermore, to add to criticism the historical building needs substantial refurbishment to help increase the volume of visitors. Although people are aware that it is a bridge, some people are afraid of heights and may feel unsafe or in danger. Moreover, altho ugh the lengths of the walkways are reasonably lengthy, it is quite narrow and may have an affect on those who are claustrophobic. Security measures are paramount for one of the worlds most famous tourist attraction. When entering the Tower there is a single stage of security that visitors must pass through. Once their body has been examined and their belongings are check they are allowed to enter the walkway but it doesnt mean the security level is up to standards. Reportedly, there have been cases where people have entered the building then proceeding through the security check in order to commit suicide. Fortunately, this has not changed peoples views to visit the attraction because any potential suicide incidents have been prevented. In reality, when the bridge does have a scheduled lift this results in a hold up of traffic. It is found that An estimated 38,000 vehicles use the bridge each day, pushing it to capacity during peak hours. This results in many delays for many people , who may decide to take an alternative route to avoid the traffic queues. Likewise, Extra traffic is expected to increase impact damage to the extremities which flex under traffic loads. This could mean that traffic queues are causing damage to the structure of the bridge, which may have a long term affect on the bridge. What is more, it is said that these measures are expected to increase congestion either side if the bridge, adding to delays caused when it opens for shipping. Last year Tower Bridge lifted 925 times. In my opinion, was this necessary? Opportunities Global advertisement could possibly result in an increase in the volume of visitors as many foreigners are unaware of a bridge that opens and this may be an attractive feature to witness in person. Perhaps due to the recession peoples lifestyles are changing, rather than individuals coming to the Tower Bridge they could engage in some promotion and coupons like the two for the price of one, children of the age of under 12 go in for free etc. Other attractions could work together with Tower Bridge rather than competing with them. They could cater for more languages by enhanced displays for overseas visitors such as Europeans and Asians. Provision of tour guides could be encouraged. Even though it is a self-guided exhibition they could offer a guided tour within the ticket price would encourage more visitors and may enhance the quality of the experience. Additionally, they should provide reasonable adjustment to facilitate for people who have disabilities. Due to the fact of the econom ic crisis the value of the pound has decreased. This is good news for the overseas visitors because of the currency exchange rates. In years to come the growth of tourism will increase despite the recession; London will generate tourist revenue from the 2012 Olympic games to be held in this city. This will boost and soar the volume of visitors in the capital. Threat The biggest threat to Tower Bridge is any potential terrorist attack perhaps of more concern is that there is no security check when going through the bridge and anyone is allowed to walk along the bridge. On the other hand, Tower Bridge is surrounded by a high level of competition with other tourist attractions equally famous like the Tower of London. In spite of the fact that other attractions complement each other it is possible that Tower Bridge will lose out due to the fact that it is less appealing. The economic downturn could have an impact on peoples lifestyles and their finances. Another way of viewing this is that the recession has changed our way of life. Culturally and socially people may prefer doing simple things like taking a walk in the park, instead of expensive vacations. After all a large proportion of overseas visitors come to visit the Tower Bridge. As a result this recession could have an significant effect resulting in a decrease of the number of visitors. In c onclusion, it could be said that the current service could continue unchanged. The inherent advantages of location, history and unique appearance will service the attraction well in the future. However, improvements could also be considered namely a more attractive website, cater for different languages, refurbishment of the walkways. The main threats for the future are: economic downturn and limited attractiveness to a young audience. Reflection Working in Tower Bridge has taught me a number of things about how tourist attractions operate in the market and what factors lead to an attractions success. Even though my time at the Tower Bridge consisted of 400 hours work experience I still had to go through the same procedures as I would if I were applying for a permanent job. I was interviewed by Andy Nicholson who gave me a fair amount of information regarding the history of bridge and what they offer to the public. Even through the interview lasted over 3 hours it was very insightful and useful to me. I gained a lot of knowledge about Tower Bridge and its surroundings. When I started work it was the beginning of the Easter holidays. I didnt get any training at first except on how to use a radio. I was thrown in at the deep end for the first three days as I didnt know much but I guess that is the best way to learn. After a few days I was formally introduced to other members of staff and my official training started. The assist ant manager gave me the correct uniform as there are different ones to wear for different positions. I was given a full guided tour and met all the security staff, the maintenance department and human resources. I was shown all the emergency exits as well as all the other exits and where to meet if we had to be evacuated. I was given a radio with my own personal identification which was uniform 13 which enabled me to communicate with other members of staff via the radio.  After that I undertook three days of shadowing a full time tour guide and I was also given a big pack of information about Tower Bridge. I learnt 4 different speeches plus aborts and general information of the history of London. A big plus point for me was that I was given the chance to get to know the surroundings and I spent a couple of days visiting other tourist attractions such as the Tower of London, St Pauls Cathedral and the Tate Modern gallery. I thought this was very helpful to me. After 1 week of shadowing and intensive reading I was finally ready to work on my own. My first position was to operate the north lift which takes the customers to the high level walkways and to give them instructions on what to do when they got up there. I did this a few times before trying out the other roles and positions. In total there are 8 positions, 1-3 are working in the lifts and the towers and the customer service areas. The only negative point about this aspect of the job is that it can become very repetitious. Position 4 and 5 involve working in the gift shop next to the Victorian Engine Room. I was lucky to have this experience and to be till trained. Working in the shop has a lot of responsibilities, not only dealing with money and providing customer service, throughout the day youre on your own and this can be quite stressful. There are many duties working at the shop in the morning before opening up, you are required to do a number of duties: making sure that there are enough products on the shelf and that these are neatly presented, knowing whats not available and whats low on stock so it can be ordered in, cash up the money for the till etc. Working in the gift shop can be pleasant but the only difficult issue that I faced was dealing with several customers at the same time. The gift shop is quite a small and confined area and it is where customers exit from the Exhibition. In  some cases  an unsatisfied customer will use his time in the gift shop to vent his frustrations and who ever is currently occupying the shop position is usually the one that is on the other end of the brunt of the customers fury. In addition to this, in most if not all the cases of a customer who was not completely happy with there visit and experience and demand a refund or if a technical malfunction occurs to any of the penny press machines then it is at the gift shop where all of the would be resolved. Positions 6, 7 and 8 are what the company refers to as footfall enticement. These duties are intensive and consist of you dealing with customers at the front of the ticket office who are visiting the Tower Bridge Exhibition or are just walking pass as well as giving out general information about the bridge. I think the footfall position is a crucial role as it represents the Tower Bridge image and they are the first staff and port of contact to interact with the customers before they enter the exhibition. Throughout my work placement I have undertaken a fair amount of footfall and my view upon it is that it can be quite enjoyable. The only downside is that the footfall is an all year position which I think is unfortunate because Tower Bridge is on the river it can very windy and during autumn and winter it can be very cold. I did a few footfalls in April and even so it was extremely cold for me to endure and for someone to do this position you have to be mentally and physically stron g. I dont think people should have to work 8 hours outside in such cold conditions most notably during winter times and I think they should use the footfall personnel to go onto the walkways to give talks about the bridge and have one at the gift shop for assistance as the shop can get very busy and hectic at times. After 200 hours I was given the opportunity to work at the Monument. My job role was to give out leaflets to those who completed the 311 steps and give brief talks about this famous landmark. I had a lot fun working there because it was a more intimate setting than the bridge so you got to talk and engage more with your work colleagues. It also meant that you could  immerse yourself more in depth with the visitors and ask them more about their visit to the capital and how long they were intending on staying and where they were originally from. There is so much history written into the Monument  which is intertwined with the Great Fire of London so for me to work there and to be a part of it was a good experience which contributed to my enjoyment there. In terms of organization and structure there is much to change and develop. What surprised me is that staffs do not really work together and in some ways work in isolation from each other which seems inefficient and ineffective. There tends to be a gap and divide between the permanent staff who have been employed there for many years and the temporary staff such as myself. Conclusion Overall working at Tower Bridge has been a good learning experience for me. Like any other job there will always be positives and negatives but in some ways the work has provided some unique insights. I think Tower Bridge and the Monument are very successful tourist attractions for the reasons stated previously and there is no reason why it should not continue to prosper in the future with the right investment and a culture of continuous improvement. Many people who work at Tower Bridge have provided years of dedicated service for a prolonged period of time. Tour guides, ticket office, managers, security and maintenance people have worked their for a long time. A large proportion of them are 40 plus in age which is a change for me because it is the first time I have come across a situation like that. I think I have picked up some of their characteristics and learnt a lot from their experiences of being at Tower Bridge.  On the whole I had a great experience and I would highly recom mend it to other students who are interested in the tourist industry or those people who like history. Out of all the places I have worked in previously I can honestly say that this was the most interesting job and role that I have ever experienced. The majority of the staff I built and formed a relationship with not only as work colleagues but as friends outside working hours.  

DHL Company Essay

DHL is a laregest company in the world founded by Andrian Dalsey, Larry Hillblom and Robert Lynn in San Francisco 1969, and DHL is part of the Deutsche Post DHL group brand with a vision to become â€Å"the logistics company for the world†. DHL promise to customers is to provide simplifying services and sustainable solutions and to always demonstrate respect without compromising on results. Branding is the most effective DHLs factors of any business whether large or small, retail or business-to-business. An effective brand strategy gives a major edge in increasing competitive markets. DHL is international company in the world by present in over 220 countries and territories across the globe. For its contributions in past 40 years, DHL has become the global leader of the international express and logistics industry to solve the customer fulfill needed and want. 1. Do you think DHL’s branding strategies are suitable for the 21st century? Why or Why not? DHL’s branding strategies are suitable for the 21st century because is the age of modern technologies and namely information technologies. Technology environment is vital part of every business that rapidly moves of forward. DHL try to adapt the changes and make work in their customer favor. Now people run of time and final product must delivered in safely. The DHL brand stands for personal commitment, proactive solutions and local strength worldwide. DHL has been synonymous with fast, reliable express and forwarding services around the world. Depending on its deep understand of global internet and local market, DHL provides professional service in express, air freight and ocean shipping, ground transportation and international postal service areas. DHL and encompasses four divisions to serve customers. i) DHL Express: DHL Express transports urgent documents and goods reliably and time from door-to-door in more than 220 countries and territories and operates the most comprehensive global express network. DHL Express also provide courier and express services to business and private customers. The principles of providing a fast and focused express service, without losing sight of the importance of human touch, remains unchanged. The need to meet the hugely differing demands of local and global markets. DHL created a service that offers a choice of Time Definition and Day Definition delivery options together with a range of Same Day possibilities. ii) DHL Supply Chain CIS: supply chain is global market leader in contract logistics, providing warehousing, managed transport and value-added services and offers solutions for corporate information and communications management. DHL try to solve customer problem, they try to listen and identify growth objective, key customers, profitability goals, competitive issues. iii) Global Forwarding, Freight: are divided by rail, road, air, and sea to carry goods. In its daily business DHL Global Forwarding takes care of a variety of customers’ logistics needs from standardized logistics operations and multi-modal transport solutions to highly individualized industrial projects. Today, worldwide leader in air freight forwarding with more than 10% of the market. And international No.1 in ocean freight. iv) Global mail: DHL international global mail expert in providing customized solutions for your mail and business to business parcels by maintaining one of the world’s largest delivery network. Largest network for international mail dispatch, offering customers complete dispatch solutions for all international mail services from a single source, with direct links to more 200 countries. 35 sales offices and 40 production centre worldwide. Numerous cross-border solutions for customers mail shipments and just objective their satisfaction. The changing pace of globalization and the selling power of the internet now enable our customers to develop business connections around the world at any time, serve the customer and break into new market. To get trust from customer, DHL proven track record system to ensure maintain the high delivery performance standards to customers expect from a company. 2. Evaluate the effectiveness of THREE (3) tires strategies for their customers. How this strategy does help them in future to sustain their market positing? Do you have any other better idea that can help DHL? DHL try to know the customer life cycle deeply, DHL segments its customer different groups. According to different customer needs, customer segmented as strategic customer, long-term relationship customer and normal customer. Strategic customer is someone who has large amounts of logistics needs or  complex supply chain requires. Tier 1 – top customers, managed by Global Customer Solutions (GCS) globally DHL develops strong customer relationship to understand and know customer views. By greats understanding of customer, the company can adapt the specific service to fulfill customer needs. Usually, DHL Company always finishes their service optimally due to its excellent personal approach. DHL see to its that customer’s goods get to their final destination with maximum reliability. DHL try to attracting new customer but still to focused on old customer’s need to prevent losing those customers. In addition, the Global Customer Solutions which is launched for top 100 customers also make a great contribution to company and customer to create win-win situation. Tier 2 – other multinational customers, managed by individual business units globally The leading companies devise and evaluate their marketing strategy to survive and keep up with rapid transformations in dynamic and competitive environment. Along with the globalization and the development of technologies, more and more companies have to realized how complex the competitive situation is today. To respond to the highly competitive environment, DHL companies have to look for an approach to develop themselves from â€Å"inside† and â€Å"outside†. Tier 3 – thousand of local customers, managed by individual business units locally. As the biggest logistics company, the main service of DHL is to deliver goods or mails all over the world. DHL staff can speak local language to ensure the communication between customer and them is easy. 3. How do you assess DHL’s approaches to increasing globalization? What would be the main challenges for DHL in 21st century due to the Globalization? As a manager of DHL, how do you anticipate these challenges? Justify.

Definition of Alkalinity in Chemistry

Alkalinity is a quantitative measurement of the ability of an aqueous solution to neutralize an acid. Alkalinity is denoted by AT and calculated by adding all the stoichiometric amounts of each base in the solution.

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Heritage Assessment Preservation Assessment - 1540 Words

Heritage assessment Heritage assessment helps patients a chance to express their beliefs, and customs very clearly to the health providers. It also would help to meet the patient’s needs and understand different cultures. Nurses will get a clear image of the patient’s background and that will improve the quality of care and patient outcome through the heritage assessment. When we were child, did not notice that families and friends have different cults. However once become adult realize that everybody has their own different cultures and it is the part of life. The heritage assessments encourage awareness of another’s health practices, beliefs, traditions, and helping to know their own heritage. The heritage assessments are very important method in view to evaluate a person as entirely and aim at the characteristic of a person that may not be as apparent if not appropriately reviewed. Trying to evaluate and find out about one’s heritage is helpful in shaping one’s core thinking and knowing the importance of how their heritage and culture plays a part of what they believe and whom they are. Recognizing a person’s heritage can help in knowing their current cultural practices and it also gives the answer for why they may practice specific thinking. Our behavior, values and beliefs are greatly influences the culture in which we work or raised. First and most important step is to identify our own individual cultural heritage and that helps to understand our communication whileShow MoreRelatedThere Is A Wealth Of Architectural Heritage1055 Words   |  5 Pages†¢ There Is A Wealth Of Architectural Heritage Worldwide From Historic City Centres To Cultural Landscape To Some Of The Largest Archaeological Sites In The World. culture underpins the very fabric of our national life as well as bringing wider and social economic benefits. This essay shows an insight of how the legislations and regulations are used to maintain the heritage within its proper standards. Here briefly describing about the legislations prepared in India and comparing with legislationsRead MoreAssessing Cultural Values and Beliefs1033 Words   |  5 PagesThe â€Å"Heritage Assessment Tool† is a guide to help determine cultural, ethnic, and religious heritage. It may be used to assess your own cultural values or the cultural values of other ethno cultural backgrounds. Using this tool will guide the user into making non-stereotyped assumptions about the heritage of a patient. The Heritage Assessment Tool allows the interviewer to gather a deeper understanding of the traditions that make up the health background of certain individuals or groups. ThreeR ead MoreThe Cultural Heritage Of The Museum1804 Words   |  8 PagesIntroduction Today, armed conflicts still keep to strike the cultural identity of people through their cultural heritage more strongly than the worst natural risks. The cultural heritage is part of our human rights. It was highlighted that culture heritage is closely linked to sustainable development in economic terms. However, it is also a driver of sustainable development in its own right. Moreover, culture is a factor contributing to peace and security as well. Yet, these days, our historicalRead MoreUnder Ecological Sustainable Principles Assessment1299 Words   |  6 PagesUnder Ecological Sustainable Principles assessment in term of water quality, the assessment will use one operational principle which is precautionary principle. Precautionary principle means that any activity must have scientific evidence to support those actions or if the action has a potential harm effect to the environment, it is mandatory to take action regardless scientific proof (Kriebel et al. 2001). Water Urban Se nsitive Design (WUSD) could be used to assess water quality as scientific evidenceRead MoreExploring The Gabor Methods799 Words   |  4 PagesLysandrou). This method is having a good process at the present time for change detection. Issues occurring with the Gabor feature could be mitigated in the future by obtaining high-quality images of the heritage sites now and keeping them for future use. Using RADAR at the Nazca World Heritage Site in Peru is another way remote sensing is used to monitor sites. This region is not in a conflict zone but the sheer size, a 450 km2 area that houses geoglyphs that measure from 20 m to several kilometersRead MorePolitics, Place, And The Past : The Challenges Of Heritage1554 Words   |  7 PagesPlace, and the Past: The Challenges of Heritage in South Asia Name: Institution: Politics, Place, and the Past: The Challenges of Heritage in South Asia 1) What types of challenges to archaeological resources are discussed by the authors? The archaeological sites that comprise of relics are managed in a similar way to other important items of environmental heritage. They ought to be treated in the similar way and with the same level of assessment and consideration like any other survivingRead MoreSaving the Belize Barrier Reef1525 Words   |  7 Pagesissues, local activities, and mass tourism threatening the very existence of the reef, the United Nations Educational, Scientific and Cultural Organization (UNESCO ) has made the Belize Barrier Reef part of the World Heritage list, which preserves and protects the cultural and natural heritage around the world. Diversity of Life Forms The Belize Barrier Reef is habitat to a diverse group of animal species. Over 500 species of fish have been recorded to live in its waters. Endangered species such asRead MoreCultural Heritage And Cultural Culture1572 Words   |  7 PagesCultural heritage is a testimony to reflect the distinctiveness of a place made by human (English Heritage, 2009; United Nations of Educational, Scientific and Cultural Organization World Heritage Centre [WHC], 2008). According to Macau Cultural Affairs Bureau (n.d.), Macau has a wealth of cultural heritage which illustrates the interchange between China and the West such as knowledge, religions, and social trends. Thus, Macau is listed as Historic Centre of Macau in the World Heritage List sinceRead MoreUnit 37: the Travel and Tourism Sector892 Words   |  4 Pagesconservation/preservation of cultural heritage, cross cultural exchange and education Negative: economic eg leakage, inflation, seasonality, overdependence; environmental eg pollution , damage to natural and built environment, wildlife, water overuse, waste disposal; social eg loss of amenity to host community, overcrowding, commercialisation of culture, reinforcement of stereotypes, loss of authenticity, rise in crime UNIT 37: THE TRAVEL AND TOURISM SECTOR Learning outcomes and assessment criteria Read MoreSystem1238 Words   |  5 Pages1. Background and purpose of the project Introduction. The Manuscript Digitization Demonstration Project was sponsored by the Library of Congress Preservation Office in cooperation with the National Digital Library Program (NDLP). This report includes copies of sample images created during the projects Phase I, which extended through 1995.1  During 1996, Phase II of the project created a testbed of 10,000 images of manuscript items from the  Federal Theatre Project  collection in the Librarys Music

Madame Curie and a Beautiful Mind A Comparison Free Essays

There is a lot to commend about the two movies which are the subjects of this paper. The former is a biographical film about the Polish-French physicist, Marie Curie who was the first woman to win a Nobel Prize in Science and also the first to have won two in the same field; while the latter is also about the life of John Forbes Nash, a Nobel Laureate Mathematician. These two films that tackle at a personal level the lives of prominent individuals have arrived at certain commonalities and distinctions, however unintended. We will write a custom essay sample on Madame Curie and a Beautiful Mind: A Comparison or any similar topic only for you Order Now It is the aim of this discussion to identify these similarities and differences in a way that we will also be able to identify some elements of the stories. An assumption however is made which is that a classic film such as Madame Curie may have a lot to learn from relatively modern movie A Beautiful Mind, possibly for any intentions for a remake of the first. The idea of Madame Curie is to be able to reveal the personal characteristics of the great female Physicist; how she came to be popular with her discoveries, and how she had lived her life to the fullest. She was disclosed to us during her early childhood as a poor student who had tendencies of fainting in class because of her unhealthy condition. Her name is Marie Sklodowska. Her enthusiasm in science nonetheless led her to an occasion where at the same time she met her future partner and husband, in the name of Pierre Curie- whom she have met in a soiree which was thrown by Professor Perot’s wife. It was coincidental that the couple is both interested in science being a physicist himself, Pierre at first offered Marie his laboratory then had asked him to marry her in a scientific, logical and philosophical way – this added on to the thrill and fun part of the story. The movie has indeed been successful in being able to combine the factual knowledge about Marie’s work and her social and love cum family life. For instance, her attempt to discover a third radioactive element in the rock which she found to have enough energy to take small photographs also led her to divulge to Pierre’s family about her pregnancy. At the same time, the film has socio-political implications. It has presented to its audience some of the issues and problems in the scientific research and academe. Sorbonne Physics Department for example did not want to provide financial support for the implementation and pursuit of their project. In search for the element, radium, they had to withstand the old building where they had to conduct their experiments. The movie had shown the pain and difficulties of a scientist like Marie Curie only for the sake of knowledge and discovery. The movie hence was able to share virtues that humans need to uphold for development and success such as patience, dedication and hard work. Such grand consequences are expressed in their world tours and vacation, engagement in press conferences and acceptance of Nobel Prize not to mention the new laboratory that was given to them by the University since its discovery’s fulfillment. Yet scientists and intellectuals however serious and devoted people suffer from desperation too especially in the midst of a tragic death of a loved one. It is interesting how the life story of Madame Curie had been translated into a love story too which has a beginning and an end. Marie almost lost her mind with Pierre Curie’s accident. However, the movie’s finale proved itself a movie worthy of remembrance as Marie attended and delivered a speech in the 25th Anniversary Celebration of Radium’s Discovery. To her, science which is her craft and her husband’s too is the way to a better world. Inspiring and challenging indeed are the commentaries of critiques to this much celebrated film in the forties. A Beautiful Mind is a 2001 film about John Nash. The movie evolved from a Pulitzer Prize nominated book in 1998 by Sylvia Nasar. Like the Madame Curie film, the beginning of the story is the early life of Nash in a university setting. He studied then at Princeton where he planned on   his unique perspectives aimed at improving the future of Mathematics as a recepient of Carnegie Scholarship in Math. To most people who did not know John Nash,   the movie may appear to be a story of a schizoprenic. Just like the first movie we dealt with above, A Beautiful Mind is a creative way of presenting the ideas of a genius like Nash while invading his private family and social affairs. For instance, the movie utilized a scene at the bar with his friends where a rejection of him by woman has induced his interest in the concept of governing dynamics, a theory in mathematical economics which became his thesis’ subject. Similar to the interpretation of Marie Curie’s character as physicist; Nash’ mathematical skills led him also to relate and mingle in the practical world using math reasoning and solutions – again to provide excitement among its audience. Like Curie, Nash too got interested in teaching after graduation. He taught Calculus in MIT, but Marie Curie was more driven by Pierre to study further in her area of interest. In the same context, Nash met and fell in love with his student, Alicia Larde whom he married eventually. The movie benefitted from the modern visual effects of the twentieth century in succesfully portraying the paranoia and delusional episodes of the main character. Like Madame Curie, a mixture of happiness, pain, sorrow and difficulties traversed in the various acts in the story. However, unlike the first, this second film has been criticized for the inaccuracies of John Nash’s life in several accounts as portrayed here. Perhaps, an understandable exaggeration of the latter has been advised to make the story more moving and appealing. The main difference with this film against the other one is its more complicated plot and additional conflict elements. The story becomes an action film at the same time when Nash was subjected to a mission of decoding an encryption of the enemy’s telecom at the US Department of Defense. The mission has deepened into an anti Soviet-related plot. The pressures and tensions provoked in the scenes of gunfires had caused Nash to behave erratically. He has turned paranoid which made his wife bring him to a psychiatric hospital where he thought everybody were Soviet kidnappers. The twist of the film is that the other characters like Marcee, the girl he became fond of, Charles, his bestfriend, and Parcher, the secret agent are all products of his hallucinations. The story revolved in this kind of set-up where the three would appear and would tell him things he often believed and reacted to; to the point that one of them, Parcher, has convinced him to kill his wife. Like Madame Curie, A Beautiful Mind is a love story which showed the loyalty, and patience of Alicia to her husband John. Imagine how hard it was for Alicia to join Nash in his psychosis and relieve him of his worries and dilemmas not to mention the almost murderous act of Nash of drowning their baby during bathing. In reality however, John Nash suffered only from auditory hallucinations, not visual. Like Madame Curie, the movie ended in a pleasing way nonetheless, where he earned a Nobel Prize in Economics for his famous Game Theory. In conclusion, Madame Curie film is equally a powerful attempt at telling the real story of Marie Curie while preserving the details of her life. A Beautiful Mind however has evolved into a commerialized film which sought to gain interest among the watchers by complicating and fictionalizing on several scenes. It does not pain however doing this in a similar occasion for a revival of Madame Curie movie. I would suggest an inclusion of twists and conflicts as well; say, infidelity, dishonesty or money and power status competition. In this way, the movie is not only modernized, it also becomes more challenging on the part of the audience and the film makers. It is nevertheless important for any movie to announce which details are made up and which are real.                                              How to cite Madame Curie and a Beautiful Mind: A Comparison, Essay examples

Incorporating Hispanic Culture in an Anti-Bias Classroom free essay sample

The culture I chose to explore is the Hispanic culture. The term â€Å"Hispanic came from the United States federal government in the 1970’s to group a large but diverse population to connect the language and culture from a Spanish-speaking country. Hispanic is not a race but an ethnic classification (Understanding the Hispanic Culture, n. d. ). The Hispanic culture has a wide ancestry which includes Spanish, Mexican, Puerto Rican, Cuban, Dominican, Central and South American regions. Over the past thirty years the Hispanic population has had a tremendous rate of growth in the United States (Clutter, n. d. ). The Hispanic culture is often misunderstood or misrepresented as having stressful financial issues or poor education. The important aspect of their culture that is being ignored is the importance of family values, which is a large part of a traditional Hispanic family. The environment of our classrooms can convey a message to children and families. The arrangement can affect children’s behaviors, attitudes, and learning. As early childhood educators we want to convey the message that we are a culturally relevant and anti-bias classroom. One way to convey this message is through bulletin boards and visual displays. Visual displays should match, reinforce, and expand the materials and learning that takes place in each of the interest areas (York, 2009). An example would be cultural works of art in the art center and pictures of different types of houses and environments in the block area. It is best to avoid cartoon figures or animals dressed in ethnic costumes. Photographs of children and their families would be appropriate. Another way to enhance culturally relevant learning is through the use of multicultural children’s books. Literature can be a powerful tool to convey the importance of cultural diversities to the children. Teachers must choose books that meet the goals for a culturally relevant and anti-bias education. Teachers must also consider the importance of heritage of the families in the classrooms. In the Hispanic culture the family unit is larger than in some other cultures; their culture includes the parents, children, and the extended family. Family ties run strong and deep. Individuals within a family have a moral responsibility to aid other members of the family experiencing financial problems, unemployment, poor health conditions, and other life issues (Clutter, n. d. ). Hispanic families have great respect and honor within their families. Hispanic families instill in their children the importance of honor, good manners, and respect for authority and the elderly (Clutter, n. d. ). Preserving the Spanish language within the family is a common practice in most Hispanic homes (Clutter, n. d. ). The Hispanic families value tradition and family, respect, sacrifice and hard work. In most Hispanic households the religion basis is practicing Roman Catholic. The men take the lead of running the household and any concerns or issues for their family. The women are responsible for running the house and raising the children. They are self-sacrificing and religious. Motherhood is a role to take great pride in and a mother is expected to sacrifice for her children and take care of the elderly relatives. The Hispanic culture feels it is disrespectful to break the chain of hierarchy. The Hispanic culture takes great pride in appearance and considers it a sense of honor and dignity. The traditional Hispanic clothing is brightly colored, as well as their homes. Time is something that is considered flexible; it is disrespectful to arrive on time. It is acceptable to arrive at a gathering or celebration thirty minutes late. As teachers we have to keep this in mind when it comes to our educational setting. There may be times that we have to encourage but yet be understanding with the families. When incorporating the Hispanic culture into an anti-bias curriculum and multicultural environment it is the teacher’s responsibility to educate them, respect the children and the families. Teachers and staff must respect the culture, religion, and the traditions of the family. It is important for teachers to share the Hispanic culture and teach them about it as well. Teachers can use a variety of tools such as display photos, bulletin boards, posters, signs, literature, toys, music, food experiences, etc. within the classroom. Celebrate the Hispanic culture and take part in Mexican fiestas and holidays, such as Cino de Mayo. Preserving the language in the Hispanic culture is important. Language is vital to a child being able to receive information and express their selves. â€Å"Language is he communication tool we use to organize and express our thoughts, experiences, feelings, wants, and needs. Children learn naturally through interaction with their family, friends, and community. By age five or six, most children are able to speak clearly and accurately†¦Language is important in all aspects of the development of the child† (York, 2009). It is important t o keep in mind how many of the child’s waking hours are spent with their early childcare provider. The opportunities or lack of are defined often with this person. Second language learners have many challenges that they may face. Although, the second language is learned primarily the same structure of the first language, how the teacher approaches the student or child will have a large impact on the child’s abilities to be successful. And, what is successful to a child and their family. The teacher may use additive, to add the primary language and encourage keeping their first language. Or, the teacher may approach the learning with a subtractive point of view and try to replace the child’s first language. If we are trying to replace a child’s language, which is part of their culture, what message are we sending the child and their family members? Then so we teach a child in the sink or swim method of submersion? In other words get it or fail. The child may feel disconnected to the rest of their peers and fall behind in all subjects. â€Å"There are at least six different teaching strategies used in a dual language approach†¦Translation†¦translates everything.. Preview-Review.. begins.. in the child’s home language.. proceeds in English.. concludes in the child’s home language.. Alternating days.. one day in home language and next day.. in English.. Second language instruction.. In small groups, children who do not speak the first language receive instruction in that language†¦another small group, children who do not speak the second language, receive instruction in the second language.. Concurrent.. teacher shifts back and forth between the two languages.. Sister classrooms.. On class and their teacher speak English; another class and their teacher speak another language.. teachers swap classes.. two classes play together and work on projects together.. † (York, 2009). Regardless to which style the teacher works with the children, it is important to keep many other aspects into considerations. The child’s own self-image and identity should be appreciated and respected, even celebrated. There should be an understanding that the child has many great things to offer and bring into the classroom. What we are doing for the children is modeling behavior that we hope they will grow to follow. That the children will learn to respect of others differences. Parents are vital to a child’s learning and well-being. How supportive they are at home with the child in the learning process will determine, most of the time, how successful a child will be. It is so important to invite the parents into the classroom and use the parents as references and ask for their opinions and insight of their own children and the first language that the family speaks. This gives the teacher insight to the child’s support system and the child’s culture. If a child’s parents are given the opportunity to see what their child is learning and how, they can be more supportive to what the teacher is teaching. Parents are the first educators of children. Cultures, behaviors, customs, beliefs, other cognitive behaviors and stereotypical influences are part of a child’s life before transition to pre-school. Parents, students and teachers form a partnership that will have long term effects. Family support is knowledge and application of family systems and different parenting styles; Knowledge of community resources to support family wellness; the ability to implement program practices that support families diverse, cultural, ethnic, and linguistic and socio-economics backgrounds (Gonzalez-Mena, 2009). The outcomes are indicated in the child’s self-esteem, continued cultural identification, positive relationship with parents, students and teachers, academic success and better community relationships. When children see families, teachers and the community modeling positive relationships they feel good about themselves. As teachers we must strive to be a role model of accepting, sharing, learning and teaching a multitude of cultures and their diversity and how important each one of us plays in our diverse society.